Digital transformation is a top priority for many organisations, making data engineering one of the most in-demand fields as it helps businesses unlock the full potential of their data. It’s also one of the key skills for AI careers today because it ensures data is clean, accessible, and ready for building effective machine learning models and intelligent applications. Some of this information comes in large, fast-moving streams known as big data, while other sets are smaller and more focused. With such a wide range of data-driven opportunities, understanding where your strengths lie can help guide your career path and empower you to make a meaningful impact.
Big data: Handling scale and speed
With the global big data market expected to reach USD 862.31 billion by 2030, it’s clear that large-scale information is more than just a resource – it’s a driving force behind modern technology jobs. Big data involves extensive, fast-moving datasets like millions of transactions, sensor outputs, or social media activity. These records fuel everything from automation to predictive analytics, forming the core of many machine learning and AI applications.
Careers in this space include roles like Data Engineer, Machine Learning Engineer, or Data Scientist. These IT specialists work with cloud platforms such as AWS, Google Cloud, or Azure and use programming languages like Python, Scala, or Java. They rely on tools such as Hadoop and Spark to manage and analyse large-scale information. Success in these positions also requires the ability to build robust data pipelines, manage distributed systems, and design scalable solutions that handle volume and velocity.
Small data: Delivering clarity and focus
Small data, by contrast, is easier to interpret, more targeted, and often directly tied to specific business questions. It includes monthly sales figures, customer feedback, or team performance metrics – collections small enough to be analysed without complex infrastructure.
This kind of information supports daily decisions and operational improvements. Tech professionals in roles like Business Analyst, CRM Specialist, or Operations Manager tend to work with tools such as Excel, SQL, and data visualisation platforms like Power BI or Tableau. These technology jobs focus on turning raw figures into clear insights, improving efficiency, and communicating recommendations to a wide range of stakeholders.
Key soft skills for data professionals
While the scale and systems may differ, working with data at any level requires strong analytical thinking, a problem-solving mindset, and the ability to communicate technical insights in plain language. These are also transferable skills that are especially helpful for professionals moving into tech from other industries.
Additionally, experience in critical thinking, stakeholder management, or reporting can provide a strong foundation for entering data-related technology roles. For tech professionals with experience, enhancing these skills and mastering new tools can help position you as a valued employee and open doors to greater responsibility and influence.
A combined approach for smarter solutions
Since technology companies rely on big and small data, professionals who understand and work with both are well-positioned to create smarter solutions. They can design features and products that not only scale effectively but also meet real user needs with precision. This combined approach improves decision-making, helps tailor strategies based on real insights, and ultimately increases the impact of their work in driving business success.